Become Australia’s First W Hotel Insider

W Brisbane is on the hunt for Australia’s first W Insider, ahead of the highly anticipated hotel opening in early 2018. An integral role at all W Hotels, the W Insider connects guests to what’s new and next in their city, ensuring they have access to the freshest design, fashion and music experiences.

To help uncover Australia’s top talent and the perfect person for the W Insider role, W Brisbane has joined forces with radio and TV personality Abby Coleman to launch the city’s first-of-a-kind casting call.

W Hotels turns the conventional hotel experience upside down, boldly colouring outside the lines of luxury wherever the iconic W sign lands. Next year will see the return of W to Australia, as the brand brings its provocative design and super-charged energy to the Sunshine State. The first five-star hotel to open in Brisbane’s CBD in twenty years, W Brisbane will provide backstage access to the city’s emerging talent, with the W Insider paving the way to ensure guests have the most incredible and memorable stay every time.

“Brisbanites are in for a real treat when W Brisbane opens next year and I couldn’t be more excited to be working with W Hotels to uncover Brisbane and Australia’s first W Insider,” said Abby Coleman. “A secret life bubbles away just below the surface in Brisbane and we’re on the lookout for someone who knows what’s going on behind the scenes – the unexpected finds and quirky spots that global jetsetters and local tastemakers can only dream of.”


How to apply

The search for Australia’s first W Insider will kick off on 17 October 2017. To be in the running, interested candidates need to prove they’ve got their finger on the pulse and know Brissy better than anyone else. Candidates are encouraged to think outside of the box and create their application in a form that best captures their personality, style and presence – think video, prose, art or social media. The submissions will be judged by Abby Coleman and the hotel team who will select the most witty and bold applications, in line with the W Brand’s core values.

From here the shortlisted candidates will be paired up with a professional camera crew for a day and sent out into the city and surrounds to film their Insider Guide to Brisbane – a video capturing their take on what’s new/next in Brisbane through the lens of W Hotels’ key passion points of design, fashion, music and fuel (the brand’s take on wellness).

The newly appointed W Insider will be announced at W Brisbane’s Talent Casting Day – the hotel’s unconventional take on a traditional recruitment day – on Monday, 11 December 2017, where their Insider Guide to Brisbane will be premiered in front of guests.

“W Brisbane is going to be a game-changer for the Australian hotel scene when it opens, and the W Insider will play an integral role to the success of the hotel,” said Haldon Philp. “We need someone who embodies the passions, style and essence of the W brand and vibrancy of this city, and can channel their energy into creating extraordinary experiences our guests will never forget.”

Abby Coleman will be one of four judges at W Brisbane’s Talent Casting Day, including W Brisbane’s General Manager Haldon Philp, who will be selecting the best talent for various divisions across the hotel, including Wheels (Concierge), Whatever/Whenever, Welcome (Front Office), Style (Housekeeping), AWAY® Spa, Engineering, Beverage & Food (Beverage & Food instead of Food & Beverage) and Sales.

For more information on how to apply for the W Insider role or supporting positions please click here

About W Brisbane

W Brisbane is set to ignite Queensland’s capital, bringing bold design and playful luxury to the western end of the Central Business District (CBD). Located at 300 George Street, W Brisbane will light up the Brisbane River foreshore, with 312 stylish rooms, including 29 suites, two Wow Suites® and the Extreme Wow Suite® (the brand’s modern interpretation of a Presidential Suite) all with stellar river views.

W Brisbane offers three supreme venues for guests and locals to eat, mix and mingle, including a signature restaurant featuring the best locally sourced produce and interactive live cooking; The Living Room (W’s take on the traditional hotel lobby) which evolves from a serene spot to chill-out or meet during the day to a lively hub in the evening; and famed WET® Deck where guests can re-charge with a swim or Aussie barbeque.

Get your glow on at AWAY® Spa offering a tranquil space for guests to relax and re-charge with sublime massage treatments and quick fixes, vitality pools, salt For those who can’t miss a workout, the FIT® gym is open 24-hours and features the latest equipment by TechnoGym.

Soon to be a coveted venue for weddings and other special occasions, W Brisbane covers approximately 1,100 square metres of event space and meeting rooms, which will be fully equipped with world class audio-visual facilities to set the stage for electric world class events.

Craving more of what’s to come?

Stay connected via and follow W Brisbane on Twitter and Instagram.

Good Luck with your entries…

by Arrnott Olssen
Editor Rogue Homme