Iconic brand UGGAustralia has opened the doors to its second and largest Australian Flagship store – located within Sydney Arcade on King Street – to a truly spectacular reception. The opening coincided with the launch of the highly anticipated Home Collection and has also introduced to Sydneysiders, the luxurious Loungewear range.
UGG Australia King Street marks the global brand’s second Sydney location, with the expansion due to the triumphant popularity of the QVB location, which was unveiled in July 2013. Introducing the new flagship store, media and VIP’s celebrated with an in-store soiree on October 28th 2014.
UGGAustralia’s Brand Manager, Kylie Joyce remarked:
“Given the overwhelming success of our QVB store, our latest location will deliver everything the brand has to offer on a much bigger scale. We are truly excited to deliver another world-class store that our loyal customers are currently experiencing globally.”
The impressive, luxe retail space consists of two expansive levels, embodying a premium, loft-style feel. Loungewear collection was introduced earlier this year, whilst King Street marks the official launch of UGG Home. Shoppers will also discover extensive footwear, handbag and accessory ranges, making it a premium shopping destination.
With humble beginnings, UGGAustralia began in 1978 with a few pairs of sheepskin boots and a small, dedicated following in Southern California, mainly among the surfing crowd. Today, with stores in Beijing, Shanghai, Tokyo and Osaka, as well as London, Los Angeles, New York, Moscow, Paris, Auckland, Melbourne and Sydney, UGG Australia is a global brand synonymous with luxurious comfort, quality, style and love.
The UGGAustralia King Street retail space opening corresponds with global lifestyle campaign rollout “This Is UGG”. The iconic trademark continues to expand locally, providing Australian’s greater access to the brand close to their hearts, and an opulent product that ‘feels like nothing else’.