TK Maxx Launches Down Under

International retailer TK Maxx showcased the new season fashion offering for women, men and kids at an exclusive event hosted by Carissa Walford at The Calyx, Botanical Gardens, Sydney last week – that featured models on a water runway.

The Australian roll-out of much-loved European off-price retailer TK Maxx is in full swing with six stores that opened in Melbourne yesterday. Brisbane will follow closely with eight stores opening this Saturday 22nd April, and seven stores set to be unveiled in Sydney on Thursday 27th April. In total, 35 stores will open in Australia by May which is good news for savvy Australian shoppers. The launch of the ‘Treasure Hunt’ shopping experience is finally here.

Key looks at the Launch Fashion Show included a fun and eclectic collection featuring pink in all hues, colour blocking, dark romantics, grunge, denim and a Sydney favorite – Altheisure.

TK Maxx Australia spokesperson Tessa Buenen said: “We’re so excited to bring Australian shoppers a huge assortment of big names, top brands, up-and-coming labels, high quality fashion and one-off gems at a great discount to the prices in a department store or on the high street.”

One of main points of difference in the TK Maxx retail offering is the way they buy merchandise – throughout the year, rather than seasonally. When a designer overproduces or other stores overbuy, TK Maxx swoop in, negotiate the lowest possible price, and pass the savings on to consumers.

“The question everyone wants to know is exactly what brands they’ll see in-store, and my answer is simple – go in-store and have your own TK Maxx treasure hunt and you’ll be amazed with what you’ll find,” Ms Buenen said.


Each store will host their own opening day celebrations for local shoppers, with amazing prizes to be won and plenty of surprises. The first 1,000 shoppers to arrive in each store will receive a stylist TK Maxx tote bag.


Melbourne: Six stores open today, on Thursday 20 April. Five of the stores have been converted from the previously existing Trade Secret locations in Broadmeadows, Dandendong, Docklands, Fountain Gate and Frankston; as well as a brand new store in Moorabbin at the Kingston Central Plaza.


Brisbane: Eight stores open on Saturday 22 April. The stores have been converted from the previously existing Trade Secret locations in Alexandra Hills, Browns Plains, Chermside, Fortitude Valley, Macgregor, Morayfield, Oxley and Ipswich.


Sydney: Seven stores will open on Thursday 27April. The stores have been converted from the previously existing Trade Secret locations in Campbelltown, Castle Hill, Chatswood, Fairfield, Hillsdale, Mount Druitt and Penrith. A new store in Top Ryde in Sydney’s North West will open in the coming months.

For store locations and opening hours, please visit

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by Arrnott Olssen
Editor Rogue Homme