The Stylish Culet Automatiq Launches in Australia

I had the pleasure recently of attending the launch of a new player to the Swiss made watch market Culet Automatiq, along with some of Australia’s best influencers and Fashionista’s to say I was blown away is an understatement it’s a beautifully made watch at a price point thats accessible to anyone.

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Inspired by modern architecture, and luxury vehicle design, the first model “ Ghost” was produced as an all round time piece. Built to handle the elements of the most rugged sportsmen, it still commands elegance and style, and suits both a casual and formal look.


The “Ghost” movement features a skeletonised date wheel. This is a new decoration of a classic func- tion.The skeletonised date enables the wearer to see even more depth into the watch, revealing all the intri- cate moving parts that make up an automatic timepiece.

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Made from 316 L surgery grade Stainless Steel, the case is made tough. It has been beautifully finished with a combination of both high polished and finely brushed surfaces.


The way the case facets catch in certain light, gives it a really dynamic appearance, while the gun metal metallic finish of the movement bring more subtlety to the design.

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The Ghost features a Sapphire crystal that is tough and scratch resistant, it also features a new strap style unique to the Ghost, where changing from strap to strap is made easy with the Culét Automatiq watch tool provided.

Zoe Marshall

Travis Lunardi;Aisha Jade

Steven Khalil;Dane Rumble

About Culét Automatiq:

Culét Automatiq was created from the mind of Dane Rumble, a watch enthusiast and owner of luxury dia- mond jewellery boutique Culet Jewellery Australia. After years of perfecting his craft in design, and having a genuine passion for high quality time pieces, Dane set out on a new venture, to create high quality, high performing, swiss-made time pieces. He embarked on a 2 year research adventure, learning everything about movement precision, case manufacturing, the different materials and components that make up a quality time piece. With this knowledge, he put together a unique avant-garde design, that is both respec- tive of the classics, but also conveys elements of modern design.

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The first model Ghost (Ca-01) will be a limited edition piece of only 200 numbered units. The watch is available for pre-sale at the reserved price of $1990 USD. Completion and dispatch of the first 200 units is scheduled for September. Contact to reserve yours.

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So if you’re in the market for your first Swiss Time Piece then definitely check out

by Arrnott Olssen
Editor Rogue Homme