The Bar That Jack Built

I had the pleasure last week of attending a workshop where I got to be a part of building the Jack Daniels travelling bar, with a bit of wood, some nailing, sanding and varnishing we got to create a bar to celebrate Jacks birthday.


This September Jack Daniel’s fans will get the chance to celebrate the birthday of the legendary craftsmen, whose name has become synonymous with whiskey lovers all over Australia. To mark the occasion, Jack Daniel’s is toasting the great man with its biggest and most ambitious celebration yet – and it needs the help of Australians to bring it to life!

Because no-one is sure of his exact date of birth, Jack’s birthday is celebrated for the whole month of September, with events getting bigger and bigger every year. In 2014, Jack Daniel’s created the world’s first crowd-sourced bar in Sydney to celebrate Jack’s birthday and honour his craftsmanship, style and uniqueness. This year, it’s being taken to a whole new level with the creation of the world’s first bar built on tour, completely crowd-sourced by fans.

Supported by Mack Trucks Australia, Jack Daniel’s will hit the road this Spring with a regional tour taking in six regional cities and towns across New South Wales and Victoria. Fans will be given the opportunity to join dedicated workshops in each town, build props and furniture for the bar or donate materials/items and make a contribution to the legend of Jack in their own way. 
Electricians, carpenters, joiners, technicians, finishers, artists, designers and regular Joes are all being sought to donate their time and expertise to turn the idea into reality. The reward? Whiskey! That’s right fans are literally working for Jack, not to mention a chance to get their hands on an invitation to celebrate Jack’s birthday in style – in the very bar they have helped to build.

Curious and crafty fans can get involved in any of the tour workshop locations the road show will stop at:

Thursday 10th Sep: Towradgi Beach Hotel, Wollongong

Friday 11th Sep: Walsh’s Hotel, Queanbeyan

Saturday 12th Sep: Kooringal Hotel, Wagga Wagga

Sunday 13th Sep: Birallee Tavern, Wodonga

Monday 14th Sep: The Overland Hotel, Shepparton

Tuesday 15th Sep: Grovedale Hotel, Geelong

Also, “The Bar That Jack Built On Tour” celebrations will take place in Federation Square, Melbourne from 18-20 September, and Parramatta Park, Sydney from 25-27 September. At these two main events is where your handiwork will proudly sit as part of The Bar That Jack Built! 


Marisa Murray, Senior Brand Manager, Jack Daniel’s added, “To celebrate the love that Australians have for Jack and the Jack Daniel’s brand, stemming from the authenticity established by the man himself, we want to give as many fans as possible the chance to make his birthday an unforgettable occasion – that’s why we’re hitting the road! “We’re calling on whiskey fans, tradies and all-round legends to help us put together “The Bar That Jack Built”, and then celebrate by raising a Jack to Jack this September, making this his biggest and best birthday!”_23Q3379_23Q3540

In addition to those who can help build the bar itself, Jack Daniel’s is also looking for the hottest new bands, singers and entertainers that want to perform at Jack’s bar in Melbourne and Sydney. Of course they will be working for Jack too, in true crowd sourcing style.

To get involved with the campaign and find out more information, head to


by Arrnott Olssen
Editor Rogue Homme