GILLETTE’S LATEST BREAKTHROUGH INNOVATION
With help from champion Australian cricketer, Steve Smith, Gillette has unveiled its most significant razor innovation in years at the Museum of Contemporary Art in Sydney – the Gillette Fusion ProGlide with FlexBallTM Technology; a razor that is set to reshape the way men shave forever.
Inspired by the universal insight that is ‘Shave Face’ – the scrunching and stretching employed by men to ensure their razor makes contact with every inch of their face – the razor’s unique FlexBallTM enables the blade to pivot like never before, bringing another range of motion to shaving for better adherence to men’s facial contours, so they can get virtually every hair.
Champion cricketer, Steve Smith says ‘Shave Face’ is a topic that every man can relate to: “I had never realised that when I shave, I moved my face to meet the razor. But with the new Gillette Fusion ProGlide with FlexBall Technology razor, I was really impressed with how comfortably the razor moved over the curves of my face – no more Shave Face! It’s game changing.”
“This attention to detail and quality from Gillette is something I can relate to, with the preparation and training I undergo as a professional cricketer to perform at my absolute best. Precision is everything.” Smith says.
Engineered for a premium shaving experience, the rebuilt razor has transformed how men will perform their regular shaving routine, using the FlexBallTM technology to maximise the comfort and closeness of the shave whilst navigating the difficult facial terrain.
Gillette Senior Product Researcher, Amanda Romeu, says: “Men across the globe will be saying goodbye to their Shave Face the minute they pick up Gillette’s latest razor. With the re-designed, low- cutting force blades with thinner, finer edges and the four-way FlexBallTM technology for superior contact, men can now achieve a closer shave over the contours of their face than ever before. This is Gillette’s biggest innovation breakthrough yet.”
Gillette Fusion ProGlide with FlexBallTM Technology will be available from all large supermarkets and pharmacies nationally from February 16, 2015 from RRP $16.49.