SABA’s New Campaign “Real People Real Style”

For over 50 years, SABA has been dressing Australia’s urban identities, with a sharp minimalist approach to modern style.


The SABA Winter 2016 campaign celebrates our urban landscapes and the characters within them, starring a series of real people and bringing their individualist style to the forefront.

The campaign features, dancer Thomas Bradley, artist/model Amy Finlayson, artist Bartolomeo Celestino, photographer Sylve Colless, photographer Anna Pogossova, stylist Lesley Crawford, musician James Domeyko, and style influencer Yan Yan Chan.



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The stills and video campaign capture these characters in their natural environment, showcasing their various crafts and how their passions inspire their personal style. The womenswear collection is inspired by the outdoors and crafted to meet the demands of the city. Structured weave knits in Merino wools are set against cleaner constructions in luxurious fabrics and simplified for warmth and wearability. Sumptuous layers and a muted palette play to seasonal trends, finely crafted in unmatched fabrications for all-winter wear. The timeless trench coat sits harmoniously alongside the street inspired leather biker jacket, presenting a cohesive collection of contrast.

For men, this winter contrast is king, and is seen where heavy construction in refined fabrics are simplified for function and wear. A luxe range of outerwear, Merino knitwear and contemporary layering pieces underpin the lifestyle of the metropolitan man. Refined classics are tailored for season long wear, where layers and an understated palette speak to the season. Key Nordic-inspired pieces look to fine Merino wools, and the timeless pea coat sits alongside the street-inspired parka, adhering to the collection’s focus on juxtaposition and contrast.



So check out the new Winter 16 Range and create your own Style!!!

by Arrnott Olssen
Editor Rogue Homme