Barber shops have in recent years had a resurgence in popularity with more Men focused on grooming and self-care, recognised as the world’s oldest barber shop by the Guinness Book of World Records, Truefitt & Hill has opened its second store in Sydney’s iconic heritage listed Queen Victoria Building.
Founded more than 200 years ago – when impeccable grooming was the hallmark of a gentleman – Truefitt & Hill brings to life its tagline ‘Grooming Men for Greatness Since 1805’. The Sydney opening comes hot on the heels of the barber’s successful opening of its maiden store in Canberra.
In addition to being the world’s oldest barber shop, Truefitt & Hill are barbers and Royal Warrant holders to H.R.H Prince Philip, the Duke of Edinburgh. The groomers also boast a long history of serving notable figures, including Frank Sinatra, and Winston Churchill.
Truefitt & Hill offers its discerning clientele an array of exceptional personal products. Coupled with a level of barbering and grooming services unsurpassed anywhere in the world, these services have earnt Truefitt & Hill its status as a world leader in men’s grooming.
Khushwant Dhanoa, Managing Director, Truefitt & Hill Sydney said, “The luxury market and men’s grooming services are both segments that are flourishing in Australia. With Sydney being such a progressive, diverse and cosmopolitan city, I believe it is the ideal location with immense potential for our brand”.
“There are a plethora of places and services that cater to grooming and pampering women – in this day and age, men too need a place to go to where they can be comfortable, indulge a little and be pampered to ensure they feel and look their very best and we believe Truefitt & Hill offers just this”.
Truefitt & Hill Sydney is located on the 2nd Floor of the iconic Queen Victoria Building, with the rich history and beautifully designed architecture of the iconic building acting as the perfect setting for the esteemed barber.
Truefitt & Hill Sydney
Shop 7 2nd Floor Queen Victoria Building
455 George St, Sydney NSW 2000
T: +61 481 880 070
Words Arrnott Olssen