As the Editor of a Men’s Lifestyle site grooming is an import an part of my daily activity, if i can in anyway make my life easier through new technology I will seek it out. I was recently introduced to Gillette’s new ProGlide technology through their new Ambassador Cricketer Steve Smith, and i have to admit I became an instant fan…
Following a successful summer test series and with the biggest tournament in One Day International Cricket just around the corner, champion Australian cricketer, Steve Smith has continued his hot streak, today unveiling a new video in partnership with Gillette in which he shows off the secret weapon he uses to maintain his game face.
The video sees Steve brandishing a new ‘bat’ – the Gillette Fusion ProGlide with FlexBall Technology razor – as he takes on the challenge of saying goodbye to ‘shave face’, those scrunching and stretching movements employed by men to ensure their razor makes contact with every inch of their face.
The new razor represents shaving rebuilt, with its unique FlexBall™ enabling the blade to pivot like never before, bringing another range of motion to shaving for better adherence to men’s facial contours, so they can get virtually every hair without moving an inch. Not only this; the razor features Gillette’s best blade cartridge technology to date – Fusion ProGlide, which joins with the new FlexBall technology to deliver Gillette’s best quality shave.
Steve Smith says: “I never realised that when I shave, I move my face to meet the razor, but pulling shave faces is something that every guy does – until now. I’ve loved working with Gillette to showcase the new Gillette Fusion ProGlide with FlexBall™ Technology razor, and let Aussie guys know they can now say goodbye to Shave Face for ever. This is a total game-changer!”
Engineered for a premium shaving experience, the rebuilt razor has transformed the way men will perform their regular shaving routine, using the FlexBall™ technology to maximise the comfort and closeness of the shave whilst navigating the difficult facial terrain.
Gillette Fusion ProGlide with FlexBall™ Technology is available from all large supermarkets and pharmacies nationally from February 16, 2015 from RRP $16.49.