Every man loves a bottle of Johnnie Walker Blue Label especially on special occasions, and so for my Birthday I thought the new special edition Chinese New Year Johnnie Walker Blue Label would be a perfect pick…
JOHNNIE WALKER® BLUE LABEL™ launched a Special Release for Year of the Horse and was instantly featured on the Wall Street Journal as a must buy for Chinese New Year. Following the success of the Year of the Horse launch, JOHNNIE WALKER® is pleased to announce a special release for 2015, featuring a design with superior artistry – JOHNNIE WALKER® BLUE LABEL™ Year of the Ram.
The Chinese character for “Ram” is of ancient lineage and endowed with profound cultural implications. It serves as the root of the characters for both “auspicious” and “beautiful,” and for this reason has long been associated with “good fortune.” Likewise, in Chinese culture, decorations in the shape of rams or sheep are emblematic of beauty. In addition, the ram’s character is naturally fearless of heights, unswerving in determination and able to conquer soaring peaks in order to reach ever higher elevations, much like the many successful connoisseurs of JOHNNIE WALKER BLUE LABEL, who constantly challenge themselves, striving for higher achievements with a spirit of resolve.
All these special connotations meet in the JOHNNIE WALKER BLUE LABEL Year of the Ram Special Release. Employing the techniques of traditional Chinese ink painting with a light-as-air white brushstroke, the bottle’s design seamlessly merges visual art with calligraphy, conveying the written character for Ram in the Walking Style script, incorporated within a sweeping depiction of a ram atop a lofty overlook. Poised with the noble air of a monarch, the image exudes an air of aristocratic grandeur and a subtle Eastern aesthetic. The bottle pictures three rams, all-standing in lordly positions, a traditional reference to the Book of Changes portending a New Year of great fortune.
Another breakthrough innovation is the tint of the bottle itself, inspired by the tradition of celadon porcelain – a symbol of peerlessartisanship throughout the Chinese world. Its royal deep blue colour resonates brilliantly with the unique complexity of JOHNNIE WALKER BLUE LABEL. The essence of Eastern art and the pinnacle of Western spirits, the masterful JOHNNIE WALKER BLUE LABEL Year of the Ram Special Release is the pride of Asia.
Displayed prominently on the front face of the bottle is JOHNNIE WALKER’s Royal Warrant, bestowed by the British King George V, and its symbolic slanted and angled at 24 degree label. If four bottles are placed side by side, they unfold in a single image, like a magnificent Chinese scroll painting. This tasteful limited edition is of particular value to collectors.
Diageo Australia Marketing Manager of Luxury Brands, Andrew Morley said, “JOHNNIE WALKER BLUE LABEL Year of the Ram Special Release truly marries the best of Chinese ceramic art with the very finest blend of Scottish whisky. This classic combination introduces unrivaled creative elements to the global whisky market, and I’m confident it will quickly become the first choice of discerning collectors.”
JOHNNIE WALKER BLUE LABEL Year of the Ram Special Release will be available in time for Chinese New Year at Dan Murphy’s, RRP AU$245.00 (750ml/bottle).
Happy Birthday to Me 🙂
Editor Rogue Homme