Mr.Porter Launches Own Label Mr P.

MR PORTER recently launched their very own label MR P. – A very big and exciting step for the international luxury online retailer. Created by a team of in-house designers the MR P. collection will have year-round core staples, with five limited-edition capsules dropping throughout.

Created by a team of in-house designers, MR P. is a year-round collection of future classics, centring on an Essentials range of core staples. In addition, there will be five limited-edition capsules every year – each trend-driven, seasonal and inspired by a style icon past or present. Our muse for the November launch capsule is 20th-century British painter and portraitist Mr Lucian Freud, during his prime in 1950s London.

The creation of MR P. has been informed by seven years of customer insight (with more than 600,000 shoppers to date!) and the invaluable feedback and shopping patterns we’ve observed from our customer base since launch in February 2011. The design process for each garment is led by our guiding maxim: Easy pieces. Smart details. Enduring style.

The MR P. launch collection spans 53 items across ready-to-wear, including 24 Essential styles available year-round and 29 seasonal styles within the debut capsule. Standout styles include: 15-gauge cashmere knitwear; modernised Oxford shirts; Japanese selvedge denim; microfibre, water-resistant travel blazers; and single- and double-breasted overcoats in virgin wool and cashmere blends. The majority of the collection is made in Italy, with select items made in Portugal, and the denim in Japan. Pricing will range from £55 for the core T-shirts, through to £875 for the capsule’s leather aviator jacket.

“At MR PORTER, we are – first and foremost – product people. This passion for quality, uniqueness, style and versatility has been the backbone to developing our business for the past seven years. The launch of MR P. has therefore been quite organic for us; we felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics and also present regular capsules of more trend- and seasonal-driven pieces throughout the year. We like to think we have an unparalleled view of the male wardrobe, garnering the combined knowledge of our buyers and editors, and MR P. is ultimately the result of that: smart details, easy pieces and enduring style.”

Mr Toby Bateman, Managing Director, MR PORTER

The second limited-edition MR P. capsule will launch in February, followed by a third in April. MR P. will introduce shoes and accessories for AW18.

MR PORTER revealed the first images in October and details about the MR P. collection via a dedicated Instagram handle (@mrpbymrporter) and at the following link:

by Arrnott Olssen
Editor Rogue Homme