The animated campaign reinforces the world-class service proposition for which both brands are globally renowned, offering a unique and thorough edit of the world’s most stylish gifts for him and her, with service across the globe that is second to none.
The campaign spans print and digital, with the lead medium of a fully animated short film featuring a variety of charming and playful characters that bring to life the NET-A-PORTER and MR PORTER shopping experience during the holidays. The storyline takes the viewer on a ‘behind the scenes’ journey of how gifts are prepared, packed and wrapped in our signature styling, through to how they are delivered to the homes of NET-A-PORTER and MR PORTER shoppers.
The campaign was illustrated by Simone Massoni through Dutch Uncle Agency with animation by Animade. The campaign launches in line with NET-A-PORTER and MR PORTER’s online gift shops across all mediums including desktop, tablet and mobile, and appears with existing media partners and through both brands’ online social media networks. The film will also live on both NET-A-PORTER YouTube and MR PORTER YouTube channels throughout the holidays.
Along with the visual identity of the campaign, NET-A-PORTER and MR PORTER have also produced their first ever printed gift guides this season which will be mailed to existing customers.
The campaign will also be executed via London taxis in which the dual creative will appear in a his and her motif on a fleet of London’s signature black cabs.
Alison Loehnis, President – NET-A-PORTER & MR PORTER said: “We’re so excited to be launching our “Gifts All Wrapped Up” campaign. It’s the second year that NET-A-PORTER and MR PORTER have collaborated to celebrate the holiday season in style. The campaign highlights everything we love about this time of year and supports the key tenets of our brand: to provide the most amazing product, brought to life by beautiful content and underpinned by world-class service. We hope this fun animated campaign will bring a smile to our customers’ faces this season.”
Our “Gifts All Wrapped Up’ holiday campaign highlights and reinforces the mission of our In-Season business: to deliver exceptional service and style to our customers around the globe, making NET-A-PORTER and MR PORTER the ultimate online destinations for luxury gifting each holiday season.”
NET-A-PORTER Gifts: www.net-a-porter.com/gifts
MRPORTER Gifts: www.mrporter.com/gifts
by Arrnott Olssen
Editor Rogue Homme