Michael Kors recently announced the next generation of MICHAEL KORS ACCESS wearable technology with the Sofie and Grayson touchscreen smartwatches.
Additionally, Michael Kors announces their co- marketing partnership with Google to promote the innovative Google AssistantTM technology within each smartwatch.
“From the incredible response we’ve had to MICHAEL KORS ACCESS, it’s clear our customers love how these accessories simplify their lives while offering great style,” says Michael Kors. “We’re thrilled that the latest smartwatches truly blend fashion and function with gorgeous new design and cutting-edge technology from Google.”
- THE SOFIE TOUCHSCREEN SMARTWATCH FOR WOMEN:The sleek and feminine Sofie features a thin, lightweight profile with a pavé bezel and a full-round 1.19-inch AMOLED (active-matrix organic light-emitting diode) display with a 390×390 pixel resolution and an ambient light sensor to enhance battery life. It is offered in eight different plating-and-bracelet combinations, including a special-edition Watch Hunger Stop style benefiting the United Nations World Food Programme (WFP)*, along with seven quick-release interchangeable strap options.
The Sofie is designed for the customer who wants it all: technological innovation, social connectivity and glamorous style.
THE GRAYSON TOUCHSCREEN SMARTWATCH FOR MEN:
The Grayson, made to complement the 24/7 lifestyle of the modern man, has a 1.39- inch full-round display with a 454×454 pixel resolution, and a rotating crown for quick scrolling. It is offered in gold-tone, stainless steel and blue and black ion-plate, with four interchangeable strap options.
Like all MICHAEL KORS ACCESS wearables, the Sofie and the Grayson are compatible with both AndroidTM and iOS® phones thanks to cutting-edge technology made possible through a partnership with Google and the Android WearTM 2.0 smartwatch platform. Both the Sofie and Grayson smartwatches feature the Qualcomm® SnapdragonTM Wear 2100 system-on-a-chip.
A SIGNIFICANT EXPANSION OF MEN’S SMARTWATCHES
Michael Kors believes that men’s smartwatches represent an important opportunity for the future. In addition to the new touchscreen smartwatch, the brand has introduced two new hybrid smartwatch styles for men as well as expanded the existing Gage hybrid assortment. Together, these new options offer the Michael Kors man a broad range of exceptional-looking smartwatches enhanced with the fitness tracking, sleep tracking and notifications he finds most useful.
“I’m excited about our collaboration with Google and their groundbreaking Google Assistant technology, which reinforces our goal to be an innovator in the wearable technology space,” says John D. Idol, Chairman and CEO of Michael Kors. “With Michael Kors Access smartwatches, our customers are now instantly connected.”
“MICHAEL KORS ACCESS and Android Wear help you make the most of every minute, with fantastic options for customizing your watch to express your personal style,” says David Singleton, VP of Engineering for Android Wear. “The fashion-forward design of the MICHAEL KORS ACCESS line combined with the best-in-class software experience of Android Wear, including the Google Assistant, will help Michael Kors customers stay on top of their busy, fast- paced lives with a glance.”
Michael Kors is also pleased to announce an update to their My Social microapp, which now allows photos from a user’s Facebook account in addition to their Instagram account to be used for custom watch faces. The feature is available to all Michael Kors Access touchscreen smartwatch users via a software update in the Google Play Store.
MICHAEL KORS ACCESS touchscreen smartwatches start at $579 AUD. Hybrid smartwatches start at $449 AUD. Available in Michael Kors boutiques, select Myer and David Jones stores and The Iconic.
by Arrnott Olssen
Editor Rogue Homme