With temperatures heating up and gents facing their annual sartorial dilemma of what to wear in the heat, M.J. Bale is inviting Aussies to put its Cool Wool suits to the ultimate test, in the hottest change room on the planet.
To prove their suits can withstand even the hottest of temperatures and remain looking perfect, temperatures in the change room will reflect the hottest destinations in the world – from Rajasthan to Death Valley.
The activation is in line with a unique social experiment being orchestrated by M.J. Bale whereby UK weatherman Alex Beresford will travel to the hottest destinations for an extreme weather forecast to show how he keeps his cool.
The hottest change room on the planet will be open for trial in Sydney from Monday 4th September to Friday 8th September, before embarking on a nationwide tour.
Check out a teaser of Alex’s heat-seeking journey here , and follow him to each destination via the M.J. Bale Facebook page
Where: M.J. Bale, Chifley Plaza
Address: Chifley Plaza, ug18/2 Chifley Square, Sydney NSW 2000
Dates and times: Monday 4th September to Friday 8th September.
Monday to Friday, 11:00am – 3:00pm
by Arrnott Olssen
Editor Rogue Homme