We’re Super excited to share that KitchenAid has launched its one-of-a-kind Limited Edition Artisan Black Tie Stand Mixer, the first monochromatic version of its most iconic product. With only 500 units being sold across Australia and New Zealand, each is labelled with an engraved number from 0-500, making it super exclusive for the baking enthusiast. The #1 Black Tie is currently up for auction on eBay Australia and with only 4 days left to place your bid, all proceeds will be going to Ronald McDonald House Charities.
KitchenAid, long known for its colourful and coveted stand mixers, today unveiled its first monochromatic version as a limited edition offering. The Artisan® Black Tie Limited Edition 4.8 Litre Stand Mixer, the first of its kind, is a refined, sleek, powerful statement piece that will never go out of style. Black on black on black, it features a sophisticated and stunning cast iron matte textured finish and premium materials, including die cast zinc, satin and black chrome. Inspired by 1930s design, the new mixer marks both a celebration and evolution of this iconic kitchen essential’s 85 available colours and finishes.
A KitchenAid exclusive, only 500 Artisan® Black Tie Stand Mixers combined will be sold across Australia and New Zealand, each individually numbered on the custom trim band from #001 to #500, with a certificate of authenticity.
“The Limited Edition Black Tie Stand Mixer absolutely exudes elegance. Black is bold and exerts a sense of quiet sophistication. With the Black Tie mixer, nothing has been overlooked, and no expense spared. The result, a monochromatic masterpiece that will never date! It will serve as a powerful statement piece on any Australian kitchen countertop, and with the 2018 trend toward monochromatic all black appliances, it is a designer’s dream”, said Filiz Bensan, Snr Category Marketing Manager at KitchenAid Australia and New Zealand.
“We are thrilled to be bringing 500 Limited Edition numbered units to Australian and New Zealand consumers, and excited to announce that we are auctioning the sought-after No.001 mixer on eBay. We are extremely grateful that eBay has supported this initiative and as a result, funds raised will be donated to Ronald McDonald House Charities, an independent charity that helps families of seriously ill children”, she added.
A commemorative card authenticated by John McConnell, Senior Design Manager for KitchenAid small appliances and Ken Hossler, Senior Director of Manufacturing for KitchenAid will accompany all limited-edition models.
“The Artisan® Black Tie’s classic design and bold, all-black finish represents a modern and sophisticated take on the classic Stand Mixer,” says McConnell. “Like the little black dress, or classic tuxedo, the new mixer is a timeless collector’s item that will never go out of style.”
“KitchenAid has always been known as a pioneer in bringing bright pops of colour into the kitchen,” adds McConnell, “During the past two years, we’ve successfully expanded both our small and major appliance offerings to include a variety of new satin and matte finishes that add elegant, understated accents to existing decor.”
The limited-edition model includes a unique black PVD coated 4.8 Litre black stainless-steel bowl, black coated beater and dough hook. All are dishwasher safe and boast the same robustness as standard models.
Pricing and Availability
The KitchenAid Artisan® Black Tie Limited Edition 4.8 Litre Stand Mixer is available at David Jones and Myer and selected independent retailers across Australia and New Zealand for RRP $1,299, with numbers distributed at random.
Click here to bid in the eBay auction for #001 that will be live for the next 7 days.
Good luck bidding and remember it’s all for a good cause…
by Arrnott Olssen
Editor Rogue Homme
