PUMA have reunited with Brooklyn born alternative sportswear pioneers ICNY, to produce the IGNITE “Icecream” pack.
ICNY was developed after founder and designer Mike Cherman was hit by a car while cycling through the streets of New York. It was this that motivated him to produce sport apparel and accessories with added safety and increased visibility by using reflective materials on key areas.
For this second collaboration, PUMA and ICNY chose the latest running silhouette the IGNITE runner, as it is one of PUMA’s most responsive running shoes ever released.
The pack comes in two colourways inspired by ice cream flavours, chocolate chip cookie dough and mint chocolate chip. Delicious!
The upper is decked in full colour 3M reflective material, while the IGNITE foam outsole is dressed with black speckles that resemble chocolate chips and cookies!