Global fashion retailer H&M launched its Sydney flagship store, one of the biggest in the world, at 150 Pitt Street Mall last night with celebrities including international guest and performer Solange Knowles walking the red carpet and electrifying the crowd with an exclusive DJ set.
The VIP party set the scene for the store’s official opening on Saturday 31st October, with crowds expected to line Pitt Street Mall.
With the buzz building for one of the parties of the year, 1,000 guests including celebrities, fashion identities, industry and Sydney social faces walked the 60 metre red carpet, stopping for interviews with Jordan and Zac Stenmark and posing for photographs.
Upon entering, guests enjoyed flowing champagne, different cocktails on all three levels and canapés before exploring the 5,000 sq m. store and shopping the latest women’s, men’s, kids’ and home collections. The home collection was a particular hit, as this was the first time it was available in Sydney.
Undoubtedly a highlight of the night were the musical performances. Solange Knowles looked stunning in her H&M x Balmain outfit and entertained guest with a fantastic DJ performance. Local favourites Flight Facilities, Cassette, Charlie Chux and KLP also added to the celebratory vibe.
The night ended with guests having enjoyed a great party, and knowing that they’d welcomed a fantastic shopping icon to Sydney.
by Arrnott Olssen
Editor Rogue Homme