Heineken Launches First Australian Flagship Bar

Australia’s first flagship Heineken®venue, Heineken®House at Sydney Airport’s T1 International terminal, is the newest addition to the enhanced airside experience at Sydney Airport’s T1, which opened just last week.


Heineken® House at Sydney Airport is the ultimate pre-flight destination for travellers to relax and experience a premium, ice-cold Heineken® and all the latest Heineken® innovations before their international journey begins.  

One new innovation that travellers will be able to enjoy is Heineken® served Extra Cold, which is Heineken®’scoldest beer yet. Delivered through an innovative partly frozen draught column, beer is served up between -1 and -3 degree Celsius and poured into a frozen Heineken® glass for an even more refreshing and smoother drinking experience.

In addition, Heineken® House also provides consumers with the opportunity to trial another of Heineken®’s latest innovations, Heineken 3, following its recent launch in Australia. The new product provides passengers an alternative option to full strength Heineken, especially for those travelling during the afternoon. Heineken® 3 enables consumers to “Have It All’, with only 86 calories per bottle, 3.3% ABV and an award-winning great taste. 


To accompany Heineken® served Extra Cold, The Bistro by Wolfgang Puck, adjoining Heineken® House, is supplying a range of premium bar food including gourmet wood-fired pizzas.

Following extensive renovations to transform the airside experience, Heineken® House forms part of the premium dining precinct City View, a new food and beverage precinct created by Emirates Leisure Retail in collaboration with Sydney Airport, which will also showcase Kitchen By Mike, scheduled to open this month. 

Designed by award-winning Australian architect Mike McCann of Dreamtime Australia Design, the bar features a signature Heineken® eight metre-high bottle wall towering over the bar as its key centrepiece. Floor-to-ceiling windows and an open plan offer guests the opportunity to take in the bustling atmosphere at the airport and views of the city skyline, while enjoying their premium experience from Heineken®.

Heineken® House at Sydney Airport is the fifth airport bar that Heineken® has opened around the world following the first launch in Hong Kong in 2007 and forms part of Heineken’s strategy to drive further domestic and international brand growth in the coming months.


by Arrnott Olssen
Editor Rogue Homme