Wednesday, the 22nd of April saw Sydney’s industry crew, media, influencers and sporting personalities celebrate the arrival of internationally renowned denim brand, Denham at the Deus Ex Machina store in Camperdown.

Event highlights included a range of interactive activations including a live art installation created by Saxon Shing, a bespoke denim bar offering distressing and complimentary alternations, plus screen-printing of bespoke Denham x Deus bandanas and dual branded caps.

VIP guests included hotelier Justin Hemmes and girlfriend Kate Fowler, NSW Waratah Adam Ashley-Cooper, Sydney Roosters players, Jake Friend and Aiden Guerra, MTV VJ Krit, Sydney Socialites, Benji Condie and Simon Hancock and Models, Erin Holland, Tegan Martin and Amber Greasley


Krit MTV

Erin Holland[2]

Holly Pearce

Ryan Kennedy and Jack Rich

Guests were entertained by Rockabilly musician, Pat Capocci, whilst viewing Denham’s archive collection from Amsterdam and taking in the atmosphere. Monster Rolls and The NightHawk diner were stationed out front for guests to enjoy a choice of fries, chicken with spicy chili sauce and homemade slaw and pulled pork baguettes, arancini balls, classic cheeseburgers and mac & cheese.


Tegan Martin and Angus Hood

Amber Greasley


Drinks on offer included VOSS still and sparkling water, Young Henrys beer, SKYY Vodka with soda, fresh mint & lime, Buderim ginger beer and for the ladies, Sofi Spritz a blood orange, white wine spritzer with a Mediterranean twist.


by Arrnott Olssen
Editor Rogue Homme