Bremont Celebrates The Iconic Jaguar E-Type

Bremont  the luxury British watch brand  have announced two new wristwatches, that celebrate one of the most iconic sports cars  of all time- the Jaguar E-Type.

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These exciting introductions will soon be available in Australian and further cement the relationship between the two British brands . These watches are both dedicated to the road-going Jaguar E-Type which at its 1961 launch was not only the fastest production car in the world but, according to Enzo Ferrari, the most beautiful.

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In working to capture the E-Type’s essence in a wrist watch, Jaguar’s Director of Design Ian Callum and the creative team at Bremont homed-in on another of its signature features – the dashboard. At its heart are the speedometer and tachometer (or ‘rev counter’) and it is these that inspired the look of the new Bremont Jaguar MKI and MKII         

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“Like the Bremont watch we designed to complement the Special GT, or ‘Lightweight’ E-Type continuation cars, the MKI and MKII pieces had to capture the spirit of what is undoubtedly one of the most iconic sports cars of all time in a subtle and intelligent way,” says Ian Callum. “The result is a pair of watches which subtly relay some of the codes of the E-Type, but which are also easy to recognise as having been created with the car in mind. They simply look absolutely right when you wear them in the driving seat – almost as if they had been designed alongside the car back in the ‘60s.”

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According to Bremont Co-Founder, Giles English, the watches have been created both to pay homage to the car and to satisfy a remarkable global demand. “When we worked with Ian to create the strictly limited edition of six watches to complement the Lightweight continuation cars, we had no idea that it would lead to a call from so many of the world’s E-Type owners and enthusiasts for a similar watch which was more accessibly priced and more widely available.

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by Arrnott Olssen
Editor Rogue Homme