One of our fave Fashion Brands BOSS has teamed up with iconic American brand Russell Athletic to create a capsule collection of bold casual wear for a new generation.
BOSS x Russell Athletic
Inspired by both brands’ archives, the designs will unite expert BOSS tailoring and R.A’s instantly recognisable sportswear aesthetic in a unique style.
HUGO BOSS Chief Brand Officer, Ingo Wilts says, “Casualization is an important element in our BOSS collections, so it’s the perfect time to partner with a pioneer in this field. Russell Athletic invented the sweatshirt almost 100 years ago, and it has been a great experience to work with a brand that has such a heritage and expertise in sportswear.”
Ricardo Aranda, Vice President of Russell Athletic, adds: “We are excited to partner with one of the biggest fashion brands in the world to create a collection that takes inspiration from fashion and sports to reinvent iconic pieces in a whole new way.”
On the partnership, Wilts continues, “When I first traveled to the US, a Russell Athletic sweatshirt was among my first purchases. I have always wanted to do something with the mbrand, so this collaboration is a very special project for me personally. Working with the team in Kentucky was absolutely enriching and inspiring.”
The BOSS x Russell Athletic capsule, which includes several items designed to be worn by both men and women, will launch in March 2021 with a campaign produced by publisher and creative agency Highsnobiety
Edited by Arrnott Olssen