Beams Collection Launches on

MR PORTER.COM, the award-winning global retail destination for men’s style, and BEAMS, the pioneering lifestyle retailer out of Japan, launch and present six limited edition capsule collections from a venerable and curated group of designers not readily available outside of Japan until now. They are: ALOYE; KICS DOCUMENT; MARVY JAMOKE; orSLOW; SASQUATCHFABRIX; and TEATORA. 

Each brand has created an exclusive capsule collection highlighting its signature style and aesthetic, with product ranging from traditional workwear and denim through to contemporary tailoring.

Screenshot 2016-01-12 22.20.28

“Japanese brands have always performed incredibly well for us and we have worked with BEAMS since the launch of MR PORTER. We certainly find that the Japanese approach to design has global appeal and resonates well with the MR PORTER customer and we continue to bolster our roster of Japanese talent on a seasonal basis. We already had a strong working relationship with BEAMS, however this partnership marks a new era in contemporary menswear; a true recognition of the ever-increasing desire in western markets for Japanese apparel.”

Toby Bateman, Buying & Sales Director, MRPORTER.COM

 Screenshot 2016-01-12 22.20.42

“We’re pleased to be partnering with MR PORTER, it’s an opportunity to introduce exciting Japanese brands, brands whose craftsmanship and artisan approach in design and manufacturing reflect the ethos of the BEAMS mantra. This initiative wouldn’t have been realised without our mutual respect and appreciation in what both companies do and represent. We’re proud of be a part of this cohabiting platform, bringing more awareness and recognition to Japanese fashion in western markets.”

Keishi Endo, Vice-President, Beams Co., Ltd. 



Founded by three graphic designers, ALOYE is characterized by its unisex cut and sew apparel. For MR PORTER, they have created a nine piece collection of long and short sleeve crew neck tees complete with the signature design features synonymous with the brand. Hero pieces from the capsule collection include the navy jersey t-shirt with oversized polka dot chest pocket and panel and the grey tonal cut and sew long sleeve crew neck.



The core values of Kics Document lie in their dedication to Japanese craftsmanship. The six piece collection draws upon these values, utilising traditional Japanese apparel making skills and design techniques to deliver impeccable quality and construction. The capsule, comprising of cotton shirting, relies on quality and age-old craftsmanship to update the classic oxford button-down style.


Marvy Jamoke, literally translated as ‘nice bad guy,’ clearly embrace juxtaposition as a theme throughout their nine piece MR PORTER capsule. Classic cuts and silhouettes are given a 21st century reboot, both in the application of alternative fabrics such as the grosgrain placket detailing in the button-down oxford shirt and in the contemporary tailoring techniques, including slim cut suit jackets teamed with cuffed trousers.




orSLOW is the work of a self-confessed compulsive clothes hoarder. Not completely satisfied with his comprehensive workwear collection, Mr Ichiro Nakutsu decided to set about creating something entirely new and orSLOW has since gained cult status in Japan. A primarily denim-led collection, the six piece exclusive capsule focuses on their brand ethos of creating quality, durable garments that stand the test of time, incorporating modern patchwork and rip repair distressing techniques for a collection that is both current and steeped in Japanese tradition.


SASQUATCHFABRIX strives to establish an aesthetic inspired by current social conditions and urban renewal, and the nine piece offering for MR PORTER achieves exactly that with provocative prints and streetwear takes on customary Japanese styles. Their ‘firework’ print is prevalent throughout and stands out in the oversized jersey tees and overdyed short sleeve shirt with matching shorts. A hero piece in the collection is the souvenir coach jacket, complete with traditional gold embroidery, the epitome of classic/contemporary fusion.



Teatora pride themselves on creating products that are built to enhance creative performance and optimise the modern man’s lifestyle. With travel at the heart of their design philosophy, each piece in the six strong collection is practical yet sophisticated in their design. The packable blazers in technical nylon construction and easy roll one-day tees encapsulate their no-nonsense approach to function and style.


by Arrnott Olssen
Editor Rogue Homme