Angus Jones, General Manager of Marketing at LG Electronics, Australia commented:
“It’s another exciting year of innovation at LG, the first 8K OLED TV is a game-changer product, for sport and cinema enthusiasts alike, that will truly set the viewing experience apart. Year on year we’re refining and innovating our OLED TVs and will continue to transform living rooms with picture quality that has to be seen to be believed.”
The premium TV technology, OLED (Organic Light-Emitting Diode) emits magnificent picture that you would notice, differs from LCD. Have you ever switched off your LCD TV and notice the last image on-screen faintly lingering? That there is the difference between LCD and OLED. LCD displays utilises a blacklight to light up the pixels and create a picture. OLED on the other hand eliminates the backlight and uses a carbon film that, when charged by an electric current (i.e. switched on), emits light. Incredible light. With this, you will experience on an OLED display, deeper blacks and incredible colours. The perfect contrast on the screen with the finest details, images are life-like, vivid and comprise of more than one billion colours.
Creating hyper realistic, sharp, vivid and detailed picture, 8K technology is the future. Much like the name says, the quality is 4 times better 4K. LG 6-step up-scaling and noise reduction technology delivers really detailed picture, meaning your HD and 4K content will still look amazing on your new 8K TV even if it isn’t 8K content. For example, if you’re watching a scene from Suits, as it scans over the beautiful NYC city scape, you’ll be able to make out the details of the person doing yoga in the living room of their 10th floor apartment.
Making sure everything runs smooth on the LG OLED 8K TV is a new processor called the Alpha 9 Gen 2 Intelligent Processor. Offering enhanced picture and sound and developed with Artificial Intelligence (AI), the processor optimises the viewing experience by identifying the quality of the content to reproduce it in the best possible way, both visually and sound-wise. The intelligent processor makes sure speech is clear on the movies and TV shows you’re watching and the picture is light and bright, so you can see every single detail.
4.Sound and vision
Bringing the best of what Hollywood technology offers into the home is the 4K Cinema HDR with Dolby Vision and Dolby Atmos. The cutting-edge Dolby Vision technology dramatically expands the colour palette and contrast range to optimise the picture while Dolby Atmos creates amazing sound quality by rendering everything from hushed dialogue to high-intensity action scenes you’ll watch in the latest Avengers.