I recently had the pleasure of attending the launch of Sony Mobile Communications (“Sony Mobile”) new smartphone series – XperiaTM Z5, XperiaTM Z5 Compact and the world’s first 4K1 smartphone2, XperiaTM Z5 Premium.
The Xperia Z5 Series brings the best next-generation camera capabilities to leading smartphones3 thanks to Sony’s AlphaTM camera technology, built to capture split-second moments at a ground breaking speed of just 0.034 seconds. All devices in the series feature the brand new 23 mega-pixel Exmor RSTM for mobile sensor, supporting the fastest autofocus on a smartphone5.
The Xperia Z5 recently topped the DxOMark mobile rankings – the recognised industry standard for camera and lens image quality measurements and ratings6. An impressive total of 87 points were awarded to the Xperia Z5, as the experts at DxO’s testing labs declared the smartphone to have the best photo and video scores amongst all mobile devices ever tested by DxO.
“Sony’s Xperia Z Series has consistently brought advanced innovation and technology to the mobile phone industry,” said John Featherstone, Sony Mobile Communications Head of Business Development for APAC and Market Head for Oceania. “We don’t believe in innovation for its own sake – it’s about listening to customer needs and ever changing behaviours.
The Xperia Z5 Series has been developed to answer these – a best-in-class camera and imaging experience, our renowned battery life of up to two days, all combined with new innovations in design, including the world’s first 4K smartphone. Since unveiling our new flagship smartphones at IFA in Berlin last month, anticipation has been building as to when Australians will be able to purchase them. So we are delighted to announce that the Xperia Z5 and Xperia Z5 Compact will be available for customers from next week.”
Designed for all lifestyles, the Xperia Z5 Series will provide the same flagship experience in a choice of form factors. Featuring Sony’s superb two-day battery life7, each handset displays the company’s iconic craftsmanship, with premium materials used throughout. Spills and splashes happen – but with the Xperia Z5 Series, there’s no need to worry. With the highest rating of IP65 and IP68 for water and dust resistance, when the rain comes, you won’t be running for cover8. In addition, its new integrated fingerprint sensor power button means each device is personal, protected and easily unlockable.
www.sonymobile.com
by Arrnott Olssen
Editor Rogue Homme
