Negroni Week launched in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. Following three years of international success, 2016 sees Negroni Week go from strength to strength in Australia.
Campari, Italy’s iconic red bittersweet apéritif, has joined forces once again with Imbibe Magazine to present Negroni Week, a global week-long charity initiative focusing on the popular bittersweet Negroni to raise money for local causes, chosen by on and off-trade supporters. This year’s event looks to build on last year’s international reach, in which over 3,500 bars and restaurants within 44 countries participated.
Running from 6th through to 12th June, 2016, Negroni Week will see bars and restaurants across Australia take part by donating a minimum of AUD $1 from every Negroni cocktail or Negroni inspired product sold.
‘A drink for your cause, make it Count’ – with each bar selecting their charity of choice, you can opt to make your drink count throughout Negroni Week by heading to a bar supporting your cause of choice, or simply opting to order a Negroni at your favourite local bar. Never has it been so easy or enjoyable to raise money for charity!’
Negroni Week is also a celebration of the rise in popularity and demand of the classic Negroni – an iconic mix of gin, Campari and sweet red vermouth created by chance in Florence around 1920 by Count Camillo Negroni. The Negroni is one of many cocktails which has benefitted from the returning trend of classic cocktails, with many venues also creating their own signature take on this cult classic.
To find a local venue participating in Negroni Week, head to
www.negroniweek.com
Be sure to share your Negroni on your social media with the hashtag #NegroniWeek and follow @CampariAU on Instagram to keep up to date with all the Negroni Week action.
by Arrnott Olssen
Editor Rogue Homme
