We were recently sent a sample of Coors, tagged as the world’s most refreshing beer, which entered the Australian market back in December under an exclusive agreement between Molson Coors and Coca- Cola Amatil (CCA). According to a friend of mine who was quite happy to try it, he found it quite refreshing and surprisingly in his words “cool” and coming from him that was a huge compliment …
David Coors of Coors said: “Coors is brewed to be the world’s most refreshing beer, through a special Frost Brewed process that brings the beer to below freezing temperatures at different steps of the brewing process.”
First introduced in the United States in 1978, Coors, which is known in US and global markets outside Australia as Coors Light, originated in Colorado and reflects the spirit of its famous Rocky Mountains.
Thanks to its Rocky Mountain heritage, uncompromising brewing standards and its dedication to ice cold refreshment, Coors is one of the fastest growing beers around the world. Coors trademark cold certified bottle indicates when the beer is super cold by turning the Rocky Mountains blue in colour. This ensures that Coors is always enjoyed at the time of peak refreshment.
As we always say though don’t just take our word for it, try it for yourself teamed with food or for a Friday afternoon beverage.
Coors Beer is now available in Australia across all major retailers. RRP $46.99 for a case…
by Arrnott Olssen
Editor Rogue Homme
