AUSSIE CELEBS TEAM UP IN FIGHT AGAINST BAD SPOTS THIS SUMMER,
PROVIDING AUSTRALIANS WITH $150,000 OF FREE SKIN CANCER CHECKS AND RAISING MONEY FOR SKIN CANCER RESEARCH
Aussie media personalities Fifi Box, Emma Freedman, Hayden Quinn and Bondi Rescue lifeguards Greg Bishop, Tom Bunting and Brad Malyon, have teamed up for Invisible Zinc Spot Check Month – encouraging Australians to check their skin for bad spots this January. Launching with a nationwide competition on Friday January 10, 2014, Invisible Zinc Spot Check Month sees $150,000 worth of free skin cancer checks being offered at clinics around the country.
The six Aussie celebs got together to film an online video – which for every share on Facebook, $1 has been pledged to fund the Genome Project1 – to highlight the importance of skin checks and further aid the detection and prevention of skin cancer. The Genome Project is an ambitious national research program into the diagnosis and treatment of some types of skin cancer.
With skin cancer Australia’s most common cancer and the country having one of the highest rates of skin cancer in the world*, skin health has never been so important than at the height of the Aussie summer. Having grown up by the beach, it’s something that Bondi Rescue lifeguard, Greg Bishop, is very aware of.
“Being on the beach every day, you see people being pretty unsafe in the sun,” says Greg. “I’d say we’ve all underestimated the strength of the sun in Australia sometimes, so have almost certainly overexposed yourself at one time or another. That’s why I think it’s really important all Aussies have their skin checked regularly. Good spots can turn to bad spots without you noticing and the old adage is definitely true – prevention is better than a cure.”
“I’m not sure my generation has quite learnt what damage the sun can do to your skin,” Emma Freedman adds, “which really is appalling. We need to continue to push the point that sun protection is an ‘always’, not just a ‘sometimes’.”
Part of the key to helping ensure long-term skin health is via early skin cancer detection and prevention, which is why Invisible Zinc and MoleMap are providing 400 of the normally $375 full body skin cancer checks for free to Australians across the country this month. MoleMap is a leading skin cancer detection service with clinics throughout Australia, New Zealand and the USA.
– Register for your free skin check at invisiblezinc.com.au The competition is a game of skill. Entries open Friday January 10, 2014 and close Friday January 31, 2014
– Skin checks are available at 20 MoleMap locations around Australia. For more information on MoleMap: molemap.net.au
– For more information on the Genome Project: melanoma.org.au/research/melanoma-genome-project.html
– Having your skin checked is just one part of being sun safe. For best protection it is recommended to:
- Slip on some sun-protective clothing that covers as much skin as possible
- Slop on broad spectrum, water resistant SPF30+ sunscreen. Put it on 20 minutes before you go outdoors and every two hours afterwards. Sunscreen should never be used to extend the time you spend in the sun
- Slap on a hat – broad brim or legionnaire style to protect your face, head, neck and ears
- Seek shade
- Slide on some sunglasses – make sure they meet Australian Standards
– For more information on sun safety, visit cancer.org.au
– 1Donations to The Genome Project will be capped at $30k
Arrnott Olssen
Rogue Homme
