Hip Hop music and its style continues to influence so many aspects of mainstream Fashion, and this collab between the Uber cool Kendrick Lamar & Reebok is at the top of this years must have’s.
Reebok Classic x Kendrick Lamar celebrates the iconic Club C sneaker with a campaign that pays homage to its roots and status as the ultimate court silhouette for men and women alike.
The clean, timeless Club C has been one of Kendrick’s favourite silhouettes since high school, and his artistry embodies what the sneaker represents: a connection to your heritage, to your court, your passions and Holding Court.
“Take responsibility and find your court, your passion” – Kendrick Lamar.
Continuing with the raw and uncompromising aesthetic of Kendrick’s FW16 Classic Leather campaign, acclaimed director Nabil captures Kendrick on 35mm film to honour both the Club C and Kendrick’s commitment to authenticity and originality. Pictured holding court in front of a projection of his high school’s Compton High, tennis court, Kendrick heroes the streets that he was born from, where he honed his skills and where he became the artist he is today.
The Spring / Summer men’s Club C 85 Tonal Gum is a sleek, streamlined silhouette that’s an essential wardrobe staple for both on and off the courts.
The Reebok Classic Club C 85 is available now for RRP $130.00 from selected retailers and Hype DC stores.
by Arrnott Olssen
Editor Rogue Homme
Editor Rogue Homme
