This holiday season, NET-A-PORTER and MR PORTER join creative forces to reveal their first ever combined campaign. Entitled ‘All For You’, the short film underscores the world-class service proposition for which both brands are globally renowned, and gives an enchanting behind-the-scenes glimpse into the world of the online luxury retail leaders.
The campaign spans print and digital, with the lead medium of film taking the viewer on a insiders’ journey of a package, re-imagined through a magical lens: models in chiffon gowns pluck garments from gliding rails, multicolored butterflies become pocket squares and products are meticulously, individually hand-wrapped before embarking on the final stretch of their journey to our customer and the gift recipient. The film showcases the ultimate luxury services provided by both brands, and it’s #AllForYou.
Due for release on November 3, 2015, the campaign was directed by creative duo Us, comprised of renowned British creative directors Christopher Barrett and Luke Taylor. The film will premier across all mediums including a first-ever broadcast on television and select cinemas, as well as existing media partners and online social networks. The film will also live on both NET-A-PORTER YouTube and MR PORTER YouTube channels throughout the holidays.
Alison Loehnis, President of The Net-a-Porter Group said: “Our first joint campaign, ‘All For You,’ highlights the year-round mission of our businesses: to deliver exceptional service and style to our customers around the globe, making NET-A-PORTER and MR PORTERthe ultimate online destinations for luxury gifting this holiday season.”
NET-A-PORTER and MR PORTER: The online luxury gifting destinations
by Arrnott Olssen
Editor Rogue Homme