Amazon Turns into Glamazon for Mardi Grass

This year Amazon is a sponsor of Mardi Gras and they are stepping up to the challenge with some very exciting news. Amazon will turn into Glamazon for the night with a fabulous float, activities in the village area and most importantly the transformation of your Alexa into a Mardi Gras diva. Alexa is now able to answer a wide range of Mardi Gras themed questions, from where Mardi Gras started, to why Cher is such a legendary gay icon – so people can enjoy the Mardi Gras spirit at home.

Have you ever wondered what Alexa does when she’s not catering to your every need? This Mardi Gras you’ll find out, as Alexa adopts her drag queen persona and joins in on the fun. The unofficial ‘Blue Light Disco Queen’ will help you get involved in all things Mardi Gras – just ask her for some fun Mardi Gras facts, her thoughts on Cher or what you should wear for the parade!

 This year, to celebrate the 2020 Sydney Gay and Lesbian Mardi, Amazon Australia is getting on board in many ways to sponsor the festivities, like with their first ever Glamazon float and live activation in the village. Come along and find out exactly what makes Amazon so glamourous this Mardi Gras festival!

If you can’t make it to the parade, you can shoot Alexa any of these festive questions to get you in the Mardi Gras spirit.

  • Alexa, when is Mardi Gras?
    • The 2020 Sydney Gay and Lesbian Mardi Gras parade is on the 29th of February, at 7:30pm. The Mardi Gras Festival runs from the 14th of February until the 1st of March.
  • Alexa, what does LGBTIQ stand for?
    • LGBTIQ stands for lesbian, gay, bisexual, transgender, intersex, queer or questioning.
  • Alexa, who has performed at Mardi Gras?
    • The official after party draws the big performers, with Cher, George Michael, Kylie Minogue and RuPaul all having strutted their stuff on stage.

Alexa, Mardi Gras fun facts / Give me a Mardi Gras fact

  • 300,000 spectators line the streets to cheer the floats on by.
  • 200 groups will parade down Oxford street this year.
  • $30 million is the economic benefit of the parade, making it New South Wales’s second-largest annual event.
  • 1.7km is the length of the parade route.
  • 12,000 participants will be smiling and waving in this year’s parade.
  • 42 is the number of candles on Mardi Gras’s rainbow birthday cake this year.
  • 1978 was when it all began, when a small group of gays and lesbians organised a day of events and a parade.
  • So pop some glitter on and join Alexa in celebrating all things LGBTIQ this Mardi Gras season!

Edited by Arrnott Olssen